{"id":1309,"date":"2026-09-11T10:50:27","date_gmt":"2026-09-11T10:50:27","guid":{"rendered":"https:\/\/www.arona.de\/?page_id=1309"},"modified":"2026-09-11T10:56:25","modified_gmt":"2026-09-11T10:56:25","slug":"about-us","status":"publish","type":"page","link":"https:\/\/www.arona.de\/en\/ueber-uns\/","title":{"rendered":"About us"},"content":{"rendered":"
<\/span><\/span><\/span><\/span>\n
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About us<\/h2><\/div><\/div>\n<\/div>\n<\/div>\n\n
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We are a family-run business in the field of dried raw materials for the food industry. Since 1975, from our site in Waibstadt, near Heidelberg, we have been supplying many renowned and leading food producers with dried vegetables, herbs, spices, and much more. Small businesses such as market traders or spice manufacturers are also among our customers.<\/p>\n

Our core competence lies in our high-quality onion and garlic products from California, which we have been bringing to market since the early 1980s. Our Californian onion and garlic products are now also available in organic quality. Decades of expertise and our own research centre make our onions and garlic the safest and highest-quality products available in the industry. <\/p>\n<\/div><\/div>\n<\/div>\n\n

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At the heart of California's San Joaquin Valley sits our partner, Sensient Agricultural Ingredients. This is where \u201efrom farm to fork\u201c is truly lived! Traceability right back to the field, sustainability in cultivation and production, and a trusted collaboration between our two companies spanning over 40 years.<\/p>\n

Furthermore, we are pleased to be able to supply you with our sustainably and fairly produced and traded Bourbon vanilla products from Madagascar. The vanilla originates from the Sava region in northeastern Madagascar and is carefully cultivated and processed by our partners.<\/p>\n

Various chilli products can also be produced for you \u2013 dried or smoked and with the widest range of heat levels, tailored to your needs. Tell us your wishes!<\/p>\n

From production to processing, we have direct partnerships in the respective countries of origin, giving us immediate access to the manufacturing and quality of our products.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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The team<\/h2><\/div><\/div>\n\n

Personal. Knowledgeable. Reliable.<\/h3>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n
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Managing Director<\/h3><\/div>\n
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<\/div><\/div>\n<\/div>\n\n
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Simon Petter<\/h3>\n

Management & Business Development<\/h6>\n<\/div><\/div>\n\n
    \n
  • \ue010<\/span>
    petter@arona.de<\/div><\/li>\n\n
  • \ue090<\/span>
    +49 (0) 72 63 \u2013 91 42 0<\/div><\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n
    \n
    \n
    <\/div><\/div>\n<\/div>\n\n
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    Natalie Krosch n\u00e9e Awe<\/h3>\n

    Management & Quality Management<\/h6>\n<\/div><\/div>\n\n
      \n
    • \ue010<\/span>
      natalie.krosch@arona.de<\/div><\/li>\n\n
    • \ue090<\/span>
      +49 (0) 72 63 \u2013 91 42 0<\/div><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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      Shareholder<\/h3><\/div><\/div>\n\n
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      \n
      <\/div><\/div>\n<\/div>\n\n
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      Norbert W. Awe<\/h3>\n

      Shareholder & President<\/span><\/h6>\n<\/div><\/div>\n\n
        \n
      • \ue010<\/span>
        info@arona.de<\/div><\/li>\n\n
      • \ue090<\/span>
        +49 (0) 72 63 \u2013 91 42 0<\/div><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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        Our story \u2013 50 years of Arona<\/h2><\/div><\/div>\n\n

        From its foundation in Epfenbach to the modern logistics centre in Waibstadt \u2013 a company grows.<\/p>\n<\/div><\/div>\n\n

        \n\t\t\t\t\t
        <\/div>\n\t\t\t\t\t
        \n
        \n\t\t\t\n\t
        \n\t\t \n\t<\/div>\n\t\t\t
        \n\t\t\t\t\n\t
        \n\t\t
        2026<\/div>\n\t\t\n \t<\/div>\n\t\t\t\t
        <\/div>\n\t\t\t\t
        <\/div>\n\t\t\t\t\n\t
        \n\t\t
        Currently<\/div>\n\t\t\n\t\t

        Management change: Sven Awe is retiring, Simon Petter becomes Managing Director. Exclusive partnership with Elchais (FR)<\/strong>\u00a0\u2013 Introduction of the\u00a0Vacu'Puff<\/strong> Product segments. Growth & Investment:\u00a020 % Staffing increase<\/strong>\u00a0and targeted expansion of international business activities<\/p><\/div>\n\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div><\/div>\n\n

        \n\t\t\t\n\t
        \n\t\t \n\t<\/div>\n\t\t\t
        \n\t\t\t\t\n\t
        \n\t\t
        2025<\/div>\n\t\t\n \t<\/div>\n\t\t\t\t
        <\/div>\n\t\t\t\t
        <\/div>\n\t\t\t\t\n\t
        \n\t\t
        milestone<\/div>\n\t\t\n\t\t

        Further expansion of the product portfolio and partnerships at origin. Recertification according to\u00a0ISO 22000<\/strong>.<\/p><\/div>\n\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div><\/div>\n\n

        \n\t\t\t\n\t
        \n\t\t \n\t<\/div>\n\t\t\t
        \n\t\t\t\t\n\t
        \n\t\t
        2010 to 2020<\/div>\n\t\t\n \t<\/div>\n\t\t\t\t
        <\/div>\n\t\t\t\t
        <\/div>\n\t\t\t\t\n\t
        \n\t\t
        Portfolio<\/div>\n\t\t\n\t\t

        Significant expansion of the product portfolio<\/p><\/div>\n\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div><\/div>\n\n

        \n\t\t\t\n\t
        \n\t\t \n\t<\/div>\n\t\t\t
        \n\t\t\t\t\n\t
        \n\t\t
        2007<\/div>\n\t\t\n \t<\/div>\n\t\t\t\t
        <\/div>\n\t\t\t\t
        <\/div>\n\t\t\t\t\n\t
        \n\t\t
        Certification<\/div>\n\t\t\n\t\t

        Certification according to ISO 9001 and HACCP.<\/p><\/div>\n\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div><\/div>\n\n

        \n\t\t\t\n\t
        \n\t\t \n\t<\/div>\n\t\t\t
        \n\t\t\t\t\n\t
        \n\t\t
        2005<\/div>\n\t\t\n \t<\/div>\n\t\t\t\t
        <\/div>\n\t\t\t\t
        <\/div>\n\t\t\t\t\n\t
        \n\t\t
        Infrastructure<\/div>\n\t\t\n\t\t

        Vertical extension of the office building and installation of an in-house laboratory. Total:\u00a0400 m\u00b2 of office and laboratory space<\/strong> as well as\u00a05,000 m\u00b2 of warehouse and production space<\/strong><\/p><\/div>\n\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div><\/div>\n\n

        \n\t\t\t\n\t
        \n\t\t \n\t<\/div>\n\t\t\t
        \n\t\t\t\t\n\t
        \n\t\t
        2004<\/div>\n\t\t\n \t<\/div>\n\t\t\t\t
        <\/div>\n\t\t\t\t
        <\/div>\n\t\t\t\t\n\t
        \n\t\t
        Quality<\/div>\n\t\t\n\t\t

        Development of the ARONA quality management system through the joining of Natalie Krosch (n\u00e9e Awe) as a state-certified graduate food chemist.<\/p><\/div>\n\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div><\/div>\n\n

        \n\t\t\t\n\t
        \n\t\t \n\t<\/div>\n\t\t\t
        \n\t\t\t\t\n\t
        \n\t\t
        1996 to 1999<\/div>\n\t\t\n \t<\/div>\n\t\t\t\t
        <\/div>\n\t\t\t\t
        <\/div>\n\t\t\t\t\n\t
        \n\t\t
        expansion<\/div>\n\t\t\n\t\t

        Construction of the second and third warehouse in Waibstadt \u2013 expansion into a logistics centre.<\/p><\/div>\n\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div><\/div>\n\n

        \n\t\t\t\n\t
        \n\t\t \n\t<\/div>\n\t\t\t
        \n\t\t\t\t\n\t
        \n\t\t
        1994<\/div>\n\t\t\n \t<\/div>\n\t\t\t\t
        <\/div>\n\t\t\t\t
        <\/div>\n\t\t\t\t\n\t
        \n\t\t
        3. Generation<\/div>\n\t\t\n\t\t

        Entry of the third generation into the company with Sven N. Awe.<\/p><\/div>\n\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div><\/div>\n\n

        \n\t\t\t\n\t
        \n\t\t \n\t<\/div>\n\t\t\t
        \n\t\t\t\t\n\t
        \n\t\t
        1987<\/div>\n\t\t\n \t<\/div>\n\t\t\t\t
        <\/div>\n\t\t\t\t
        <\/div>\n\t\t\t\t\n\t
        \n\t\t
        Location<\/div>\n\t\t\n\t\t

        Relocation to Waibstadt \u2013 occupation of office and first warehouse.<\/p><\/div>\n\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div><\/div>\n\n

        \n\t\t\t\n\t
        \n\t\t \n\t<\/div>\n\t\t\t
        \n\t\t\t\t\n\t
        \n\t\t
        Early 1980s<\/div>\n\t\t\n \t<\/div>\n\t\t\t\t
        <\/div>\n\t\t\t\t
        <\/div>\n\t\t\t\t\n\t
        \n\t\t
        Partnership<\/div>\n\t\t\n\t\t
        Start of cooperation with Sensient Natural Ingredients (San Joaquin Valley, California) \u2013 then \"Rogers Foods\". Entry into dried onion and garlic products from California.<\/div>\n\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div><\/div>\n\n
        \n\t\t\t\n\t
        \n\t\t \n\t<\/div>\n\t\t\t
        \n\t\t\t\t\n\t
        \n\t\t
        1975<\/div>\n\t\t\n \t<\/div>\n\t\t\t\t
        <\/div>\n\t\t\t\t
        <\/div>\n\t\t\t\t\n\t
        \n\t\t
        Foundation<\/div>\n\t\t\n\t\t
        Foundation of ARONA GmbH by Willy F. M. Awe and son Norbert W. Awe \u2013 both committed to the Hanseatic merchant tradition. Initial location: Epfenbach.<\/div>\n\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div><\/div>\n\n\t\t\t\t\t\t
        <\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t
        <\/div>\n\t\t\t<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"class_list":["post-1309","page","type-page","status-publish","hentry"],"yoast_head":"\n\u00dcber uns - Arona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.arona.de\/en\/about-us\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00dcber uns - Arona\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.arona.de\/en\/about-us\/\" \/>\n<meta property=\"og:site_name\" content=\"Arona\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-11T10:56:25+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.arona.de\\\/ueber-uns\\\/\",\"url\":\"https:\\\/\\\/www.arona.de\\\/ueber-uns\\\/\",\"name\":\"\u00dcber uns - 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