November 1975 ARONA GmbH was founded by Willy
F.M. Awe and Norbert W. Awe. Father and son –
both closely attached to the Hanseatic merchant
guild – were representing an ideal combination
of profound knowledge of raw materials for the
Food Industry and their markets on the one side
and the young drive and spirit combined with a
high degree of know-how of modern marketing on
the other side.
enterprise grew fast and steadily and soon the
initial office in Epfenbach became too small
which led to moving the company into own offices
and warehouses in D-74915 Waibstadt.
Meanwhile ARONA in Waibstadt is
operating in 400 m² of offices and
laboratories and in roundabout 5.000 m²
of most modern warehouse and production
outstanding quality standards and it’s excellent
service generated a high level of confidence
among the European Food Industry which in the
early 90's led to the necessity of
establishing affiliate operations: ARONA BENELUX
BVBA in B-2460 Lichtaart and an ARONA
representation in Switzerland (TRAWOSA AG in CH
– 9000 St. Gallen).
adherence to the family tradition of ARONA was
consequently continued through the entering of
Sven N. Awe
in 1994 (now General Manager of the company) and
Natalie Krosch in 2003 a State approved "graduate"
Food Chemist (MS),
responsible for ARONA’s Quality Assurance and
is to grow further and to achieve this goal we
everything possible in order to be or to become
trustful partner of our customers.